We all know about the rage that is
going on with the Groupon-type services, and with many businesses, I see where
it can be a really good fit. Examples would be in the fast food industry, and
with companies that sell commodities like soap or shoes. Yet when it comes to
the auto repair business, with just two exceptions, I feel that this type of
marketing is a bad fit. Here’s why….
The most successful shop owners
and dealerships know that they have to specifically target their customers,
because they are aware of the price that’s paid when they have the wrong
customers on the other side of their service counters. I’m talking about the
customers who don’t take good care of their automobiles, they don’t have the
money or creditworthiness to pay for your recommended services, or they are the
do-it-yourselfers. This is why the successful operators will identify who their
targeted customers are (in both demographics and psychographics), and direct
their auto repair marketing campaigns toward those customers. This allows them
to generate higher ARO’s, happier customers, more repeat business and higher
On the other hand, with a service
like Groupon you can bring in a lot of traffic, but odds are that the
overwhelming majority of those leads will be the wrong kind of customers. Some
shop owners attempt to filter their Groupon customers by setting a higher price
on their oil service specials, which is a good move, but with no other filters
or qualifiers in place, it’s still likely that the majority of these customers
will only have one thing in common: They’re looking for the best price.
With that said, I do see two
exceptions. I can see Groupon being effective for the shop owner who just
opened up a new shop and … Read more ...
The seats in our vehicles used to
be incredibly simple and incredibly easy to use. They simply moved forward and
backward, allowing you to adjust to fit in the vehicle comfortable. Today’s
world has completely changed the way we view how we sit in a vehicle. Changes
in technology have allowed for incredible advancements that make our ride more
enjoyable, more comfortable, and easier to manage.
While there are various changes
that have been made to our seats, there are a few that stand out among the
rest. These are some of the major changes that have come to the world of
sitting in a vehicle.
Heated seats are one of the best
inventions, in terms of luxury, for recent vehicles. This invention is
especially important for those who have leather seats in their vehicles. The
heated seats work quickly, helping to heat up the entire seat, for both the
back and the rear. It is something that can be controlled by individual seat,
with some allowing for completely temperature control.
Air Conditioned Seats
Air conditioned seats follow the
exact same principle as the heated seats. The air conditioned seats help to
cool the entire chair down, and is especially important for those who have
leather seats. There are simply small perforations in the seat that allow for
air to go through the seat. There is cool air that is pushed through these
perforations, creating air conditioned seats. These seats are also controlled
individually, with some offering climate control.
There are some vehicles that allow
you to save settings for your seat. This means that when you get in your
vehicle, you can simply sit in the seat and press a button. Your seat will
automatically remember your preferences in terms of height, forward/backward
motion, and … Read more ...
As well as learning radio protocol, including special
vocabulary and the phonetic alphabet, dispatcher training, unlike the usual
rules for the airwaves that all radio operators and broadcasters must learn,
must also focus on learning on job specific skills, including correctly
relaying information so no content is lost, regulating networks of active
personnel, vehicles or objects and insuring interoperability.
By necessity, radio messages must be short and simple, with
easy to understand words and abbreviations, but the dispatcher is also tasked
with passing information to different people who need to communicate but may be
out of standard walkie-talkie range. If he or she does not perfectly record and
repeat a perfect copy each time, with a focus on coherence, individual pieces
of the instruction may be lost, changing the meaning completely between people.
Good dispatcher training makes sure that students learn to listen and become
Ruling the Network
Dispatchers could be keeping track of hundreds of different
variables. In the animal kingdom, mass endeavours, whether by insect or mammal,
can trust in scent or instinct, but humans need constant communication to avoid
getting lost, off track or duplicating each other’s work. For example in
transport operations training, a dispatcher will be co-ordinating a fleet of
freight trucks, some or all of which will have time sensitive cargo. He or she
will not only keep track of the location of all participants in the network,
but also the status of their intended destinations and problems they might
encounter on their journey, including traffic conditions and last minute
changes to destination needs or cargo delivery schedules. For example modern
manufacturing and retail sales often relies on a “just in time”
system where needed parts and raw materials or products arrive only as needed,
based on the destination’s immediate … Read more ...
Perhaps years ago any backyard auto mechanic would do, after
all cars were simpler then, less complex and anyone with a good mechanical
aptitude, a know how of how the engine works and a set of tools and the skill
set to use them could fix a small problem or even a big one. Today, that has
all changed. With today’s high tech vehicles, the margin for error is
dramatically less and the cost of a mistake is significantly more, so it makes
financial sense to protect your investment in your vehicle through maintenance
and service performed by qualified professionals.
Contrary to popular belief automotive trade is not a
compulsory trade in many parts of North America – it certainly is not in
British Columbia. This means that anyone can open and run an auto repair shop
without having a single certified automotive technician on staff.
While they may be the exception to the rule, unlicensed
mechanics are employed throughout the continent, often in small one and two man
shops or in specialty shops such as radiator repairs, used auto parts yards,
and, belief it or not, at brake and wheel alignment shops!
One way to differentiate between automotive is to look for
or ask to see their certificates. In
Canada, we have the Red Seal of licensing Automotive Technicians. This
certificate will be tan in color and will have a red seal in the top right and
bottom left corners and a Provincial logo in the center. This will not be a
certificate from a trade school, college or auto parts company. Once a
technician writes and passes the Red Seal exam he is certified for life.
Another certification body exists and it is called ASE. ASE
Certificates can be identified by a blue gear shaped logo with the … Read more ...
Taking into account the current industry scenario, it’ll
nevertheless take some time for electric vehicles to substantially influence
the mobility landscape. Nevertheless, car or truck manufacturers and sellers
are currently taking measures to acquire involved in e-mobility. Why? To be
able to lead the development in the sector off course. And to become able to
take credit for it.
However it is very important that automobile traders realize
that it’s essential to alter their method it they choose to sell electric
vehicles. This article can help you realize just how important the difference
is, among a fantastic e-mobility approach and today’s conventional car or truck
Electric mobility: leasing, getting and auto sharing
This year, consulting firm Oliver Wyman released a study on
electric mobility that might be ground-breaking for the sales methods of
automobile traders. The firm insists that as opposed to just promoting the
vehicle, it should also grow to be a priority to strengthen the infrastructure
and operations management. And they could be right.
E-mobility is various from regular automobile sales, for the
reason that amongst other items, private charging systems and public charging
stations are also aspect of your equation. And as this infrastructure costs
income, it could scare off possible buyers of electric vehicles. That’s why
these factors needs to be presented in various forms: buying, renting and
As an illustration, a automobile trader could sell an
electric automobile with battery or make a leasing agreement. As I pointed out
before, getting electric vehicles continues to be quite pricey and also a
technically sophisticated battery can be a high danger for the customer. Too
higher of a danger. Thus, a month-to-month allowance for the battery bundled
with a energy provide, one example is, makes sense. That way … Read more ...