Auto Repair Marketing Tip – Is Groupon For You?

We all know about the rage that is going on with the Groupon-type services, and with many businesses, I see where it can be a really good fit. Examples would be in the fast food industry, and with companies that sell commodities like soap or shoes. Yet when it comes to the auto repair business, with just two exceptions, I feel that this type of marketing is a bad fit. Here’s why….

Auto Repair Marketing Tip - Is Groupon For You?

The most successful shop owners and dealerships know that they have to specifically target their customers, because they are aware of the price that’s paid when they have the wrong customers on the other side of their service counters. I’m talking about the customers who don’t take good care of their automobiles, they don’t have the money or creditworthiness to pay for your recommended services, or they are the do-it-yourselfers. This is why the successful operators will identify who their targeted customers are (in both demographics and psychographics), and direct their auto repair marketing campaigns toward those customers. This allows them to generate higher ARO’s, happier customers, more repeat business and higher profits.

On the other hand, with a service like Groupon you can bring in a lot of traffic, but odds are that the overwhelming majority of those leads will be the wrong kind of customers. Some shop owners attempt to filter their Groupon customers by setting a higher price on their oil service specials, which is a good move, but with no other filters or qualifiers in place, it’s still likely that the majority of these customers will only have one thing in common: They’re looking for the best price.

With that said, I do see two exceptions. I can see Groupon being effective for the shop owner who just opened up a new shop and … Read more ...

Heated Seats, Air Conditioned Seats, and More

The seats in our vehicles used to be incredibly simple and incredibly easy to use. They simply moved forward and backward, allowing you to adjust to fit in the vehicle comfortable. Today’s world has completely changed the way we view how we sit in a vehicle. Changes in technology have allowed for incredible advancements that make our ride more enjoyable, more comfortable, and easier to manage.

Heated Seats, Air Conditioned Seats, and More

While there are various changes that have been made to our seats, there are a few that stand out among the rest. These are some of the major changes that have come to the world of sitting in a vehicle.

Heated Seats

Heated seats are one of the best inventions, in terms of luxury, for recent vehicles. This invention is especially important for those who have leather seats in their vehicles. The heated seats work quickly, helping to heat up the entire seat, for both the back and the rear. It is something that can be controlled by individual seat, with some allowing for completely temperature control.

Air Conditioned Seats

Air conditioned seats follow the exact same principle as the heated seats. The air conditioned seats help to cool the entire chair down, and is especially important for those who have leather seats. There are simply small perforations in the seat that allow for air to go through the seat. There is cool air that is pushed through these perforations, creating air conditioned seats. These seats are also controlled individually, with some offering climate control.

Seat Settings

There are some vehicles that allow you to save settings for your seat. This means that when you get in your vehicle, you can simply sit in the seat and press a button. Your seat will automatically remember your preferences in terms of height, forward/backward motion, and … Read more ...

More Challenges in Dispatcher Training

As well as learning radio protocol, including special vocabulary and the phonetic alphabet, dispatcher training, unlike the usual rules for the airwaves that all radio operators and broadcasters must learn, must also focus on learning on job specific skills, including correctly relaying information so no content is lost, regulating networks of active personnel, vehicles or objects and insuring interoperability.

Perfect Cloning

By necessity, radio messages must be short and simple, with easy to understand words and abbreviations, but the dispatcher is also tasked with passing information to different people who need to communicate but may be out of standard walkie-talkie range. If he or she does not perfectly record and repeat a perfect copy each time, with a focus on coherence, individual pieces of the instruction may be lost, changing the meaning completely between people. Good dispatcher training makes sure that students learn to listen and become perfect parrots.

Ruling the Network

Dispatchers could be keeping track of hundreds of different variables. In the animal kingdom, mass endeavours, whether by insect or mammal, can trust in scent or instinct, but humans need constant communication to avoid getting lost, off track or duplicating each other’s work. For example in transport operations training, a dispatcher will be co-ordinating a fleet of freight trucks, some or all of which will have time sensitive cargo. He or she will not only keep track of the location of all participants in the network, but also the status of their intended destinations and problems they might encounter on their journey, including traffic conditions and last minute changes to destination needs or cargo delivery schedules. For example modern manufacturing and retail sales often relies on a “just in time” system where needed parts and raw materials or products arrive only as needed, based on the destination’s immediate … Read more ...

Consumers Benefit From Automotive Technician Certification

Perhaps years ago any backyard auto mechanic would do, after all cars were simpler then, less complex and anyone with a good mechanical aptitude, a know how of how the engine works and a set of tools and the skill set to use them could fix a small problem or even a big one. Today, that has all changed. With today’s high tech vehicles, the margin for error is dramatically less and the cost of a mistake is significantly more, so it makes financial sense to protect your investment in your vehicle through maintenance and service performed by qualified professionals.

Consumers Benefit From Automotive Technician Certification

Contrary to popular belief automotive trade is not a compulsory trade in many parts of North America – it certainly is not in British Columbia. This means that anyone can open and run an auto repair shop without having a single certified automotive technician on staff.

While they may be the exception to the rule, unlicensed mechanics are employed throughout the continent, often in small one and two man shops or in specialty shops such as radiator repairs, used auto parts yards, and, belief it or not, at brake and wheel alignment shops!

One way to differentiate between automotive is to look for or ask to see their certificates. In  Canada, we have the Red Seal of licensing Automotive Technicians. This certificate will be tan in color and will have a red seal in the top right and bottom left corners and a Provincial logo in the center. This will not be a certificate from a trade school, college or auto parts company. Once a technician writes and passes the Red Seal exam he is certified for life.

Another certification body exists and it is called ASE. ASE Certificates can be identified by a blue gear shaped logo with the … Read more ...

Electric Automobiles Need to have New and Improved Distribution Models

The art selling of electric cars

Taking into account the current industry scenario, it’ll nevertheless take some time for electric vehicles to substantially influence the mobility landscape. Nevertheless, car or truck manufacturers and sellers are currently taking measures to acquire involved in e-mobility. Why? To be able to lead the development in the sector off course. And to become able to take credit for it.

Electric Automobiles Need to have New and Improved Distribution Models

However it is very important that automobile traders realize that it’s essential to alter their method it they choose to sell electric vehicles. This article can help you realize just how important the difference is, among a fantastic e-mobility approach and today’s conventional car or truck sales approach.

Electric mobility: leasing, getting and auto sharing

This year, consulting firm Oliver Wyman released a study on electric mobility that might be ground-breaking for the sales methods of automobile traders. The firm insists that as opposed to just promoting the vehicle, it should also grow to be a priority to strengthen the infrastructure and operations management. And they could be right.

E-mobility is various from regular automobile sales, for the reason that amongst other items, private charging systems and public charging stations are also aspect of your equation. And as this infrastructure costs income, it could scare off possible buyers of electric vehicles. That’s why these factors needs to be presented in various forms: buying, renting and leasing.

As an illustration, a automobile trader could sell an electric automobile with battery or make a leasing agreement. As I pointed out before, getting electric vehicles continues to be quite pricey and also a technically sophisticated battery can be a high danger for the customer. Too higher of a danger. Thus, a month-to-month allowance for the battery bundled with a energy provide, one example is, makes sense. That way … Read more ...

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