The global auto industry is showing signs of a resurgence since the
start of 2010 after two turbulent years that witnessed the filing of bankruptcy
by car giant General Motors due to turmoil in the economy. The worst
recessionary trend witnessed in 2009 is likely to fade, even at a snail’s pace,
with consumer spending not yet returning to normal.
The hallmark of the global car industry is innovation and we have
traveled a great distance since the day of the invention of the wheel and
powering the first motor car. Vehicles such as cars and trucks no longer depict
status symbols, but have become part of important needs in developed countries
and a growing list of developing countries.
The main players in the automotive industry, including Ford, Toyota,
General Motors, Hyundai and Suzuki Motors, have released a series of new models
to attract the attention of consumers, who are holding back straps of their
purses who are fighting against the recession.
What should you look for
in a vehicle in 2010?
Advances in technology have changed and redefined the concept of vehicle
design. The insistence on high-level safety standards, and the adoption of
environmentally friendly technologies, coupled with energy and fuel efficiency
have brought the best of the designs from car manufacturers. Energy savings,
fuel savings, comfort, style, and affordability are the main things loyal
customers are looking for in a vehicle in the current situation.
The new model launched by Toyota Motor, the Prius that looks sleek, is
one that will attract the attention of customers. Not only is the car unique in
the sense that it is a full hybrid electric car, but its appearance and style
look pleasing to say the least. Slightly on the higher side, of course, on a
cost comparison, the Toyota Prius … Read more ...
Buying a new car can be an
exciting time, but don’t forget about the insurance. New auto insurance can
play a significant part in the overall costs of owning your car. Here are some
things to keep in mind. Auto insurance
rates are based on a number of factors, including the age and type of vehicle
you are insuring. Companies may charge a higher rate for certain types of
vehicles for a few reasons including:
- They are more expensive to repair.
- They have a higher incident of theft.
- They are considered less safe than other cars.
You might want to keep this in
mind when you are shopping for your car. A safer car that is less expensive to
repair could save you hundreds of dollars on premiums. Also, insurance
companies set their own rates and that means that rates can vary quite a bit
from one insurer to another. Because of these factors, you should get several
car insurance quotes for the vehicle you are planning to buy. The Insurance
Information Institute recommends that you get at least three different quotes
If it’s a new car, you’ll
probably want to get comprehensive and collision coverage. Collision pays for
damages caused when your vehicle collides with another car or object, or flips
over. Comprehensive coverage pays for damages and loss caused by theft or
events other than a collision, such as a tree branch landing on your car.
To help lower your premium, you
can get higher deductibles for collision and comprehensive. The deductible is
the amount of money you have to pay on a claim before the insurance coverage
covers the remainder. Having a higher deductible could save you quite a bit,
but you want to make sure you can come up with the money in the … Read more ...
Car Parts are Available Online
Shopping for Spare Parts
With the advent of the internet,
consumers have more choice in the products that they buy and the methods which
they use to buy those products. The online market provides twenty four hour
shopping and adds to the convenience of modern shopping. In previous eras the
shopper would be expected to arrive at the shop in a given period of time and
would then have to face the prospect of the shop closing before they had bought
the item that they need for their work or leisure. People who buy cars face
particular problems when they are buying online. The initial assumption is that
when one purchases a car, the spare parts will be the same as the manufacturer
originally installed. This might be true for some cases but for other cases the
car will have been standing in some sort of show room for a considerable period
of time. Therefore, it would make sense that there will be some minor repairs
that involve the use of other car parts that may not have been put in place by
the manufacturer. This risk something that consumers have to accept as part and
parcel of the process of purchasing a vehicle.
When cars are manufactured, each
part is given a serial number which enables the owner to easily identify
replacements. If one is to thinks about the car as a whole, it is clear that
the sheer volume of car parts might overwhelm even the most committed car fan
because identifying them without some sort of system would be impossible. By
utilizing serial number, the owner can visit any “virtually” any
dealership and order the spare part. This also applies to facilitating the
online payment and delivery and tracking of … Read more ...
We all know about the rage that is
going on with the Groupon-type services, and with many businesses, I see where
it can be a really good fit. Examples would be in the fast food industry, and
with companies that sell commodities like soap or shoes. Yet when it comes to
the auto repair business, with just two exceptions, I feel that this type of
marketing is a bad fit. Here’s why….
The most successful shop owners
and dealerships know that they have to specifically target their customers,
because they are aware of the price that’s paid when they have the wrong
customers on the other side of their service counters. I’m talking about the
customers who don’t take good care of their automobiles, they don’t have the
money or creditworthiness to pay for your recommended services, or they are the
do-it-yourselfers. This is why the successful operators will identify who their
targeted customers are (in both demographics and psychographics), and direct
their auto repair marketing campaigns toward those customers. This allows them
to generate higher ARO’s, happier customers, more repeat business and higher
On the other hand, with a service
like Groupon you can bring in a lot of traffic, but odds are that the
overwhelming majority of those leads will be the wrong kind of customers. Some
shop owners attempt to filter their Groupon customers by setting a higher price
on their oil service specials, which is a good move, but with no other filters
or qualifiers in place, it’s still likely that the majority of these customers
will only have one thing in common: They’re looking for the best price.
With that said, I do see two
exceptions. I can see Groupon being effective for the shop owner who just
opened up a new shop and … Read more ...
The seats in our vehicles used to
be incredibly simple and incredibly easy to use. They simply moved forward and
backward, allowing you to adjust to fit in the vehicle comfortable. Today’s
world has completely changed the way we view how we sit in a vehicle. Changes
in technology have allowed for incredible advancements that make our ride more
enjoyable, more comfortable, and easier to manage.
While there are various changes
that have been made to our seats, there are a few that stand out among the
rest. These are some of the major changes that have come to the world of
sitting in a vehicle.
Heated seats are one of the best
inventions, in terms of luxury, for recent vehicles. This invention is
especially important for those who have leather seats in their vehicles. The
heated seats work quickly, helping to heat up the entire seat, for both the
back and the rear. It is something that can be controlled by individual seat,
with some allowing for completely temperature control.
Air Conditioned Seats
Air conditioned seats follow the
exact same principle as the heated seats. The air conditioned seats help to
cool the entire chair down, and is especially important for those who have
leather seats. There are simply small perforations in the seat that allow for
air to go through the seat. There is cool air that is pushed through these
perforations, creating air conditioned seats. These seats are also controlled
individually, with some offering climate control.
There are some vehicles that allow
you to save settings for your seat. This means that when you get in your
vehicle, you can simply sit in the seat and press a button. Your seat will
automatically remember your preferences in terms of height, forward/backward
motion, and … Read more ...