Category: AUTOMATION EQUIPMENTS (page 1 of 120)

Auto Repair Marketing Tip – Is Groupon For You?

We all know about the rage that is going on with the Groupon-type services, and with many businesses, I see where it can be a really good fit. Examples would be in the fast food industry, and with companies that sell commodities like soap or shoes. Yet when it comes to the auto repair business, with just two exceptions, I feel that this type of marketing is a bad fit. Here’s why….

Auto Repair Marketing Tip - Is Groupon For You?

The most successful shop owners and dealerships know that they have to specifically target their customers, because they are aware of the price that’s paid when they have the wrong customers on the other side of their service counters. I’m talking about the customers who don’t take good care of their automobiles, they don’t have the money or creditworthiness to pay for your recommended services, or they are the do-it-yourselfers. This is why the successful operators will identify who their targeted customers are (in both demographics and psychographics), and direct their auto repair marketing campaigns toward those customers. This allows them to generate higher ARO’s, happier customers, more repeat business and higher profits.

On the other hand, with a service like Groupon you can bring in a lot of traffic, but odds are that the overwhelming majority of those leads will be the wrong kind of customers. Some shop owners attempt to filter their Groupon customers by setting a higher price on their oil service specials, which is a good move, but with no other filters or qualifiers in place, it’s still likely that the majority of these customers will only have one thing in common: They’re looking for the best price.

With that said, I do see two exceptions. I can see Groupon being effective for the shop owner who just opened up a new shop and … Read more ...

Heated Seats, Air Conditioned Seats, and More

The seats in our vehicles used to be incredibly simple and incredibly easy to use. They simply moved forward and backward, allowing you to adjust to fit in the vehicle comfortable. Today’s world has completely changed the way we view how we sit in a vehicle. Changes in technology have allowed for incredible advancements that make our ride more enjoyable, more comfortable, and easier to manage.

Heated Seats, Air Conditioned Seats, and More

While there are various changes that have been made to our seats, there are a few that stand out among the rest. These are some of the major changes that have come to the world of sitting in a vehicle.

Heated Seats

Heated seats are one of the best inventions, in terms of luxury, for recent vehicles. This invention is especially important for those who have leather seats in their vehicles. The heated seats work quickly, helping to heat up the entire seat, for both the back and the rear. It is something that can be controlled by individual seat, with some allowing for completely temperature control.

Air Conditioned Seats

Air conditioned seats follow the exact same principle as the heated seats. The air conditioned seats help to cool the entire chair down, and is especially important for those who have leather seats. There are simply small perforations in the seat that allow for air to go through the seat. There is cool air that is pushed through these perforations, creating air conditioned seats. These seats are also controlled individually, with some offering climate control.

Seat Settings

There are some vehicles that allow you to save settings for your seat. This means that when you get in your vehicle, you can simply sit in the seat and press a button. Your seat will automatically remember your preferences in terms of height, forward/backward motion, and … Read more ...

Benefits of Installing an Automated Alarm system at Home

Nowadays, your home protection is now easier and more effective than it used to be. With every alarm system linked to an external security database for any fierce disturbance. Parents can now leave the kids indoors for a few hours to shop at the grocery store. Back in the days, no parent would risk that much for the welfare of their kids.

Benefits of Installing an Automated Alarm system at Home

The Verisure alarm system comes with additional features that allow you to secure your home with home automation. Below are the benefits of making an upgrade to an automated alarm if you already have one. Click here to learn about Verisure alarm systems.

The security door cameras are by far one of the major components of any security system. With an automated alarm system, you get sensitive doorbell cameras and/or motion detectors depending on the plan you subscribe to. When a visitor walks toward the door the camera picks up an object and sends the image to your mobile phone via a notification.

Also, the door button comes with a two-way audio input that allows you to communicate with the individual outside your doorstep. As mentioned earlier, the camera is built with the latest motion sensor technology. The high-resolution video output from the doorstep camera produces high-quality visual contents.

So, enough about the cameras. Let’s move to the smart lock feature for your doorstep. The smart locks feature not only guarantees security but also enable it’s primary users access without keys. Another interesting thing is that these locks come with Wi-Fi and Bluetooth devices which you can pair with your phone. This allows you to grant access to anyone coming in, without having to leave the comfort of your space.

The Verisure alarm system comes with what would look like the traditional security camera but an enhanced version … Read more ...

Which is best for you- Volkswagen Polo or Nissan Micra?

Volkswagen Polo and Nissan Micra are known to be the best car for the use of the normal Indian family. People can get easily confused about choosing between these two cars. Hence, for the result, a person can do a comparison between Volkswagen Polo vs Nissan Micra. The comparison can provide a clear picture to a person about choosing the best car for their use. Let’s see the below comparison of both the cars.

Which is best for you- Volkswagen Polo or Nissan Micra?

Comparison of Price

The Nissan Micra Price for ex-showroom starts from 6.85 lakhs and reaches up to 8.45 Lakhs including the diesel as well as the petrol model of the car. On the other hand, the Volkswagen Polo price for ex-showroom starts from 6.12 Lakhs and ends up at 10.48 Lakhs. Hence, the price of both cars can vary depending upon the location. The above-mentioned base prices are New Delhi price.

Mileage Comparison

The base model of the petrol segment of Nissan Micra provides an average mileage of 19 kilometres per litre. When it comes to the diesel variant the average mileage provided by the car is 23 kilometres per litre. On the other hand, the Volkswagen Polo base petrol variant provides an average mileage of 19 kilometres per litre. The diesel variant of the same car offers an average mileage of approximately 20 kilometres per litres.

Which is best for you- Volkswagen Polo or Nissan Micra?

Engine Comparison

The Volkswagen Polo GT comes in the 2 variants of the engine for petrol and 2 for the diesel engine. The petrol engine comes with 75 bhp and 104 bhp petrol motor. On the other hand, the diesel variant comes equipped with the 89 bhp and 108 bhp diesel motor. 

Also check  Tata Altroz launched in India.

The powertrain division or the Nissan Micra provides one variant for petrol and one for the diesel motor. The petrol … Read more ...

Importance of On-line Critiques For Automotive Dealership Sales

Importance of On-line Critiques For Automotive Dealership Sales

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On the web evaluations on automotive dealer’s site are valued characteristics and play a essential function in influencing the customer’s automotive acquiring selection. On line testimonials are sought right after by prospects applying Web at each and every stage of car or truck purchasing method, as they provide existing client experiences on automobile models, solutions, policies and so forth of certain automotive dealers. It is actually significant to incorporate on-line testimonials and testimonials in dealer websites as they help in retaining the current shoppers and builds initial trust among possible consumers. It assists to improve sales as prospective shoppers choose to take care of dealers they’re able to trust.

Positive Impacts:

Online testimonials positively impact the dealership sales by rising the self-assurance amongst each current and prospective prospects.

Credibility

Prospective prospects perceive on the internet reviews as authentic, genuine opinions from other buyers and feel that they’re receiving precise details. They offer an effective way for dealers to communicate with shoppers. A good number of constructive reviews on dealer site mentioning satisfactory experiences of buyers are probably to instill self-assurance among prospective consumers. The potential consumer can really feel a lot more comfortable and satisfied when reading a complete evaluation with the dealer from a big quantity of buyers. Even, the way dealers manage unfavorable critiques by shoppers by promptly and efficiently resolving challenges increases the trustworthiness with the dealers. It can be probably that such unhappy buyers will revert back towards the very same dealer.

Included In Consideration Set

The prospects normally have a pre-defined set of automobiles that they prefer to get. The automotive dealers in an effort to enhance their sales must persuade the shoppers to alter their consideration set. The customer generated content like vehicle ratings and testimonials, consumer ratings and testimonials, dealer ratings … Read more ...

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