We all know about the rage that is
going on with the Groupon-type services, and with many businesses, I see where
it can be a really good fit. Examples would be in the fast food industry, and
with companies that sell commodities like soap or shoes. Yet when it comes to
the auto repair business, with just two exceptions, I feel that this type of
marketing is a bad fit. Here’s why….
The most successful shop owners
and dealerships know that they have to specifically target their customers,
because they are aware of the price that’s paid when they have the wrong
customers on the other side of their service counters. I’m talking about the
customers who don’t take good care of their automobiles, they don’t have the
money or creditworthiness to pay for your recommended services, or they are the
do-it-yourselfers. This is why the successful operators will identify who their
targeted customers are (in both demographics and psychographics), and direct
their auto repair marketing campaigns toward those customers. This allows them
to generate higher ARO’s, happier customers, more repeat business and higher
On the other hand, with a service
like Groupon you can bring in a lot of traffic, but odds are that the
overwhelming majority of those leads will be the wrong kind of customers. Some
shop owners attempt to filter their Groupon customers by setting a higher price
on their oil service specials, which is a good move, but with no other filters
or qualifiers in place, it’s still likely that the majority of these customers
will only have one thing in common: They’re looking for the best price.
With that said, I do see two
exceptions. I can see Groupon being effective for the shop owner who just
opened up a new shop and … Read more ...
The seats in our vehicles used to
be incredibly simple and incredibly easy to use. They simply moved forward and
backward, allowing you to adjust to fit in the vehicle comfortable. Today’s
world has completely changed the way we view how we sit in a vehicle. Changes
in technology have allowed for incredible advancements that make our ride more
enjoyable, more comfortable, and easier to manage.
While there are various changes
that have been made to our seats, there are a few that stand out among the
rest. These are some of the major changes that have come to the world of
sitting in a vehicle.
Heated seats are one of the best
inventions, in terms of luxury, for recent vehicles. This invention is
especially important for those who have leather seats in their vehicles. The
heated seats work quickly, helping to heat up the entire seat, for both the
back and the rear. It is something that can be controlled by individual seat,
with some allowing for completely temperature control.
Air Conditioned Seats
Air conditioned seats follow the
exact same principle as the heated seats. The air conditioned seats help to
cool the entire chair down, and is especially important for those who have
leather seats. There are simply small perforations in the seat that allow for
air to go through the seat. There is cool air that is pushed through these
perforations, creating air conditioned seats. These seats are also controlled
individually, with some offering climate control.
There are some vehicles that allow
you to save settings for your seat. This means that when you get in your
vehicle, you can simply sit in the seat and press a button. Your seat will
automatically remember your preferences in terms of height, forward/backward
motion, and … Read more ...
Nowadays, your home protection is now easier and more
effective than it used to be. With every alarm system linked to an external
security database for any fierce disturbance. Parents can now leave the kids
indoors for a few hours to shop at the grocery store. Back in the days, no
parent would risk that much for the welfare of their kids.
alarm system comes with additional features that allow you to secure your home
with home automation. Below are the benefits of making an upgrade to an
automated alarm if you already have one. Click here to learn about Verisure alarm systems.
door cameras are by far one of the major components of any security system.
With an automated alarm system, you get sensitive doorbell cameras and/or
motion detectors depending on the plan you subscribe to. When a visitor walks
toward the door the camera picks up an object and sends the image to your
mobile phone via a notification.
Also, the door
button comes with a two-way audio input that allows you to communicate with the
individual outside your doorstep. As mentioned earlier, the camera is built
with the latest motion sensor technology. The high-resolution video output from
the doorstep camera produces high-quality visual contents.
So, enough about
the cameras. Let’s move to the smart lock feature for your doorstep. The smart
locks feature not only guarantees security but also enable it’s primary users
access without keys. Another interesting thing is that these locks come with
Wi-Fi and Bluetooth devices which you can pair with your phone. This allows you
to grant access to anyone coming in, without having to leave the comfort of
alarm system comes with what would look like the traditional security camera
but an enhanced version … Read more ...
Polo and Nissan Micra are known to be the best car for the use of the normal
Indian family. People can get easily confused about choosing between these two
cars. Hence, for the result, a person can do a comparison between Volkswagen
Polo vs Nissan Micra. The comparison can provide a clear picture to a person
about choosing the best car for their use. Let’s see the below comparison of
both the cars.
Comparison of Price
The Nissan Micra Price for
ex-showroom starts from 6.85 lakhs and reaches up to 8.45 Lakhs including the
diesel as well as the petrol model of the car. On the other hand, the
Volkswagen Polo price for ex-showroom starts from 6.12 Lakhs and ends up at
10.48 Lakhs. Hence, the price of both cars can vary depending upon the
location. The above-mentioned base prices are New Delhi price.
model of the petrol segment of Nissan Micra provides an average mileage of 19
kilometres per litre. When it comes to the diesel variant the average mileage
provided by the car is 23 kilometres per litre. On the other hand, the
Volkswagen Polo base petrol variant provides an average mileage of 19
kilometres per litre. The diesel variant of the same car offers an average
mileage of approximately 20 kilometres per litres.
Volkswagen Polo GT comes in the 2 variants of the engine for petrol and 2 for
the diesel engine. The petrol engine comes with 75 bhp and 104 bhp petrol
motor. On the other hand, the diesel variant comes equipped with the 89 bhp and
108 bhp diesel motor.
On the web evaluations
on automotive dealer’s site are valued characteristics and play a essential
function in influencing the customer’s automotive acquiring selection. On line
testimonials are sought right after by prospects applying Web at each and every
stage of car or truck purchasing method, as they provide existing client
experiences on automobile models, solutions, policies and so forth of certain
automotive dealers. It is actually significant to incorporate on-line
testimonials and testimonials in dealer websites as they help in retaining the
current shoppers and builds initial trust among possible consumers. It assists
to improve sales as prospective shoppers choose to take care of dealers they’re
able to trust.
positively impact the dealership sales by rising the self-assurance amongst
each current and prospective prospects.
perceive on the internet reviews as authentic, genuine opinions from other
buyers and feel that they’re receiving precise details. They offer an effective
way for dealers to communicate with shoppers. A good number of constructive
reviews on dealer site mentioning satisfactory experiences of buyers are
probably to instill self-assurance among prospective consumers. The potential
consumer can really feel a lot more comfortable and satisfied when reading a
complete evaluation with the dealer from a big quantity of buyers. Even, the
way dealers manage unfavorable critiques by shoppers by promptly and
efficiently resolving challenges increases the trustworthiness with the
dealers. It can be probably that such unhappy buyers will revert back towards
the very same dealer.
Included In Consideration Set
The prospects normally
have a pre-defined set of automobiles that they prefer to get. The automotive
dealers in an effort to enhance their sales must persuade the shoppers to alter
their consideration set. The customer generated content like vehicle ratings
and testimonials, consumer ratings and testimonials, dealer ratings … Read more ...