We all know about the rage that is
going on with the Groupon-type services, and with many businesses, I see where
it can be a really good fit. Examples would be in the fast food industry, and
with companies that sell commodities like soap or shoes. Yet when it comes to
the auto repair business, with just two exceptions, I feel that this type of
marketing is a bad fit. Here’s why….
The most successful shop owners
and dealerships know that they have to specifically target their customers,
because they are aware of the price that’s paid when they have the wrong
customers on the other side of their service counters. I’m talking about the
customers who don’t take good care of their automobiles, they don’t have the
money or creditworthiness to pay for your recommended services, or they are the
do-it-yourselfers. This is why the successful operators will identify who their
targeted customers are (in both demographics and psychographics), and direct
their auto repair marketing campaigns toward those customers. This allows them
to generate higher ARO’s, happier customers, more repeat business and higher
On the other hand, with a service
like Groupon you can bring in a lot of traffic, but odds are that the
overwhelming majority of those leads will be the wrong kind of customers. Some
shop owners attempt to filter their Groupon customers by setting a higher price
on their oil service specials, which is a good move, but with no other filters
or qualifiers in place, it’s still likely that the majority of these customers
will only have one thing in common: They’re looking for the best price.
With that said, I do see two
exceptions. I can see Groupon being effective for the shop owner who just
opened up a new shop and … Read more ...
The seats in our vehicles used to
be incredibly simple and incredibly easy to use. They simply moved forward and
backward, allowing you to adjust to fit in the vehicle comfortable. Today’s
world has completely changed the way we view how we sit in a vehicle. Changes
in technology have allowed for incredible advancements that make our ride more
enjoyable, more comfortable, and easier to manage.
While there are various changes
that have been made to our seats, there are a few that stand out among the
rest. These are some of the major changes that have come to the world of
sitting in a vehicle.
Heated seats are one of the best
inventions, in terms of luxury, for recent vehicles. This invention is
especially important for those who have leather seats in their vehicles. The
heated seats work quickly, helping to heat up the entire seat, for both the
back and the rear. It is something that can be controlled by individual seat,
with some allowing for completely temperature control.
Air Conditioned Seats
Air conditioned seats follow the
exact same principle as the heated seats. The air conditioned seats help to
cool the entire chair down, and is especially important for those who have
leather seats. There are simply small perforations in the seat that allow for
air to go through the seat. There is cool air that is pushed through these
perforations, creating air conditioned seats. These seats are also controlled
individually, with some offering climate control.
There are some vehicles that allow
you to save settings for your seat. This means that when you get in your
vehicle, you can simply sit in the seat and press a button. Your seat will
automatically remember your preferences in terms of height, forward/backward
motion, and … Read more ...