What You Need To Know About The Google Penguin Update
The update that was made to Penguin, allowed it to in run real time. It was also made available to different countries and languages at the same time. All websites are able to feel the same impact wherever they are. The rules will be universal.
Due to Penguin being real time now, this allows the page’s rankings to constantly change every time there is an update about a page’s information as well as pages that are linked to it. There is a clearer and faster impact, positive or negative, that results from your actions.
Because the process is real time, you can bounce back from a penalty quicker. In case you site gets a penalty, your webmaster will then get rid of the harmful links, and because of this update, you can see positive results right away. This also usually happens after your website pages will get checked.
The update has made Penguin an essential part of the system and not just a separate factor. Constantly checking on your backlink profile is essential.
The system is now concentrating more on certain pages that have the toxic links, instead of the whole website itself. It is much more difficult to record these micro penalties. This is why it is important to do an audit of essential subdomains and certain pages in your website regularly.
You can tell that your site has been penalized by checking the organic traffic and the position of your keywords.
You will be able to observe the effects of your actions quickly, which can be like a double-edged sword. For both the recovery and penalization process, there is a quick system in place. In order to prevent unexpected drops in rankings, you can do a lot of things.
Make sure you monitor regularly your search engine results page positions. Email alerts can help you track any position changes there may be. Aside from monitor keywords used in the homepage ranking, you should also monitor those keywords used for essential units. You can try comparing keyword rankings and also looking at which keywords have dropped their position.
Make sure that your backlink profile is healthy and clean. It is good to do a regular checkup of new and lost backlinks, their quality and value, and also taking care of the suspicious ones.
Do a deep backlink audit for your whole website. Audit backlinks should be performed on the important subdomains and website parts. You can also do a separate audit for the various language versions of your website. With the new Penguin update, you can also do different experiments that have a lesser cost of error.