New Guidelines for SERP Rankings

When we refer to Google Penguin, we mean updates that have the purpose of decreasing search engine ranking of websites that violate Google’s webmaster guidelines. In other words, its guiding principle is to penalize websites using manipulative techniques to achieve high rankings in the search engine traffic. This is an effort to place “content” as key, and therefore “great content” would be recognized over those with little or spammy content. In other words, doorway pages or web pages that are created only to send its visitors to a different page by repeating unrelated phrases to manipulate the relevance or prominence of resources are penalized.

The release of Penguin 4 happened at the same time for all countries and languages around the world. What this means is that wherever your location is, you website will be subjected to these guidelines. There are actually no changes but now Penguin 4 is real time. This implies that any page’s ranking may change each time google updates the information about this page and about pages linking to it. So, both the positive and negative impacts of your actions will become noticeable faster. Supposing that you website is penalized but your webmaster does a good job in improving and removes harmful links, then this real-time algorithm will help you recover your website from Google penalty faster.

Also, unlike the previous updates, this new version has made google algorithm become part of its core algorithm and not a separate filter anymore.

With this present algorithms the focus is not on toxic links on specific pages and the website as a whole.

The bad side of this is that it affects the work of an SEO specialist since this micro-penalties are more difficult to track that means it is now essential to audit all important subdomains and specific pages of your website on a regular basis.

There will also be no notification that will be given if your website is penalized. You can only assume that you were penalized by indirect signs, like a sharp drop in organic traffic or declined positions from some or all of your keywords, including the branded ones.

But since you can see the results of your action quickly, it will also be quicker to recover from this status.

What this means is that one has to constantly monitor your position in SERPs. If you want to keep informed, then you need to set up regular email alerts on position changes.

It is essential that all your backlinks are clean and healthy and you should regularly audit your backlinks for your entire website because the new Penguin takes a granular approach already. Therefore it is essential now to audit backlinks for each important subdomain and subdivision of your website. What this means is that you might have to conduct separate audit for each of the different language version of your website.

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