Marketing is one of the most important elements of each and every businesses, and it is defined as the study and management of exchange relationships which includes the activity, processes and set of institutions for delivering, exchanging, communicating and creating offerings that can create value for partners, clients, the society and the customers. Each and every businesses should be knowledgeable and proficient when it comes to producing and practicing their own marketing strategies, and the common techniques includes choosing or selecting their target markets by using market segmentation, understanding methods of influence on the behavior of the consumer, and market analysis. Social, technological, competitive, economic, political environment and regulatory, are just some of the common factors that tends to affect and influence the characteristics of marketing strategies of the business companies.
Influencer marketing or also called as influencer marketing is a certain form of marketing used by business companies, nowadays, which is more focused on the types of individuals or specific key individuals, rather than focusing on the target market as a whole. The basic functions of the influencer marketing is to identify individuals that have the influence over the possible or probable buyers and aims to orient the different activities of marketing to the individuals or things that acts as influencers. The reason as to why the marketers and business companies are using the influencer marketing is because it can help them to create social conservations to their clients or customers about their products and brands, to establish and produce their credibility and integrity in the business world and to drive in-store or online sales of the products and brands of their business. The three sources where the value of the influencer marketing can be taken includes the social research, in which they are able to reach a huge number of consumers or clients through their blogs or social channels; the consumer trust, in which they maintain a strong relationship to their audience or possible clients; and the original content, in which the influencers are producing both original and effective marketing content for their brand. The different methods used by the influencers are the four main activities, like marketing with influencers, marketing through influencers, identifying influencers and marketing to influencers. There are a lot of influencer marketing companies, all over the world, and the people or business owners who wants to find and hire the best one to help out with their business can look for them through the use of the internet or from the word of mouth of their colleagues.