What’s the Buzz with Google Penguin 4.0?
Google has recently announced the changes in their algorithm through the introduction of Google Penguin 4.0. Penguin is now recognized as part of Google’s official or core ranking algorithm. With Penguin, it becomes real time which means that Penguin data is updated or refreshed in real time, so that you can see changed shortly after the page affected has been indexed again.
The current Penguin has also become granular which means that it devalues spam by adjusting ranking based on spam signals instead of the rankings depending on the whole website. what this means is that Penguin can influence specific pages, sections or wide areas of a website.
Will this then affect SEO specialists and website owners?
Aside from noticing your traffic lessening, you can find other indications that your website has been penalized. Here are some of these observations.
You should look at your keyword ranking, and not only traffic jobs can indicate a penalty.
Another indicator is a decrease in sales, conversions and click-through rate.
If Google issues a warning in the Search Console it can also indicate a penalty, a drop in rankings, and sudden decrease in conversion.
Whatever the impact of the algorithm in your website, it is not the responsibility of Google to notify you regarding this. But, you can use the Google Search Console to get detailed reports about your webpage’s visibility in Google.
If you notice that your internal pages are starting to rank higher than your optimized pages then it is time to check if your website has been penalized. It is not good for wrong pages to have a good rank in search results pages. Because to convince people to visit your site, you have to deliver the best search results possible to your targeted users. Customers that end up in wrong pages will not stay on the site but leave it as soon as possible.
You can check if you websites does not appear in the top position of Google SERP for your own brand terms, then your site must have been penalized.
A recovery plan for your website is necessary if you find that it has been penalized.
The aim of the Google update is so that the user’s search experience is improved. The use of black hat SEO techniques should now be avoided by SEO specialists and website owners.
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