All About The New Google Penguin Update

The first time to which Google has introduced Penguin was back in April 2012 in an effort to have better chances of catching websites that are deemed to spam its search results. This is in particular to those that buy links or get them via link networks that are mainly designed to boost rankings in Google. But several years had pass and various updates were done to Penguin and now comes the latest update which is Penguin 4.0, announced on September 23. There are many SEO experts who believe that this update is going to be a boon for SEO companies that do legitimate SEO strategies.

And there are many reasons to why the new Penguin update has made so many people feel so excited:

Number 1. Algorithm devalues links instead of punishing websites – with this new Penguin version, it is devaluing spam links instead of penalizing the entire website. When Penguin was first launched, it’s punitive in nature. What is meant by this is, if your page was affected, then you may expect that the entire site would be demoted in search without having clear instruction or explanation to how it can be recovered.

Because of the harshness of Penguin partnered with misinformation that surrounds the algorithm at the same time, it has created contentious relationships and negative environment between Google and various business owners. But with the new Penguin 4.0 as well as its demotion versus devalue approach, it’s a major upgrade and aiming to boost relationship between Google and various website owners.

Number 2. Penguin is baked to core algorithm of Google – because of this, it has become possible for Google to deliver real-time update. Thus, Penguin’s data is being refreshed in real time and therefore, changes become visible and a lot faster that normally take effect shortly after a page is re-index and re-crawl. Google are in the better position of assessing links quickly with the update to Penguin. In other words, there’s no need to wait for Penguin updates or refreshes just to recover.

Number 3. Penguin 4.0 brings SEO closer to real marketing – improvements that are made to Penguin update has provided more immediate rewards for legitimate practices as spam is devalued a lot more efficiently. Through this shift, it has pushed SEO industry away from manipulation and towards real strategies. Obviously, many of well respected and successful SEOs are involved in doing real marketing. On the other hand, there are some shady companies and individuals that are claiming to be SEOs while what they do is only providing spammy services.

New Penguin update is another challenge for unscrupulous agencies as websites that are propped to be spam would be devalued, which will provide greater gains for those who are securing links legitimately.